Suzanne has held senior positions in research, marketing and planning in Australia and the U.K. For more than twenty years she has been an independent research consultant and has had extensive experience in the operation and supervision of all aspects of both qualitative and quantitative studies including interviewing, focus group moderation and the design and supervision of fieldwork studies, as well as on-line projects using both qualitative and quantitative methodologies.
Suzanne has experience across many business areas including FMCG, wine, banking and insurance, publishing, libraries, tourism, transport, education and the arts. Clients have included a broad spectrum of business and industry, such as The National Library of Australia, ASIC, AMP, Procter and Gamble, NZI, UNSW, Centre for Asia Pacific Aviation, Australian Consolidated Press, Woolworths, AUF, Commonwealth Bank.
Her skills, training and broad experience as a moderator and interviewer enable her to obtain great depth and understanding of the issues being explored. Her focus with any type of study is on results that can be used effectively in strategic planning, creative or product development.
She is a full member of the Australian Market and Social Research Society, holds QPMR (advanced accreditation from AMSRS) and is a past member of the NSW Committee of the Australian Market and Social Research Society, and Chair of the IRG. She also has a Licentiate in Effective Communication.
Suzanne has presented papers at major conferences including:
“Valuing the visceral: the increasing importance of the rapid-affective response in assessing consumer behaviour” (with Susan Bell, Jane Gregory and Josephine Watts) published in International Journal of Market Research, Vol. 49, No. 3, 2007
“The Truth is in There” (with Susan Bell) presented at the Australian Market and Social Research Society Conference 2009 ‘The Changing Face Of Research’.
In 2007 she presented a paper at the Australian Market and Social Research Society Conference 2007 ‘THE CHANGING FACE OF RESEARCH’ The Truth is in There with Sue Bell.
Susan Bell is a Fellow of the Australian Market and Social Research Society (AMSRS) and is QPMR accredited. She is a graduate in Linguistics, English, and Psychology.Sue has a special interest in communications research: semiotics, discourse analysis, and readability. She is skilled and experienced in all forms of qualitative research, semiotics, discourse analysis and quantitative research and has explored social media analysis and text analytics.