Criteria is a consultancy offering a wide range of market and social research services. The philosophy of Criteria Research and Analysis emphasises results that can be used effectively in strategic planning, creative or product development. This includes offering individually designed studies, rigorous and perceptive interpretation of data, cost effective research and action-oriented recommendations.

Criteria has been operating for over twenty years in many key areas of research, including product development, product testing, market segmentation, attitudinal and behavioural studies, customer satisfaction, concept testing, advertising evaluation and positioning studies. Major clients are from a broad spectrum of industry, such as The National Library of Australia, Procter and Gamble, NZI, UNSW, Centre for Asia Pacific Aviation, Australian Consolidated Press, Woolworths, AUF, Commonwealth Bank.  Personal involvement of the principals in all projects is a key element of the service offered by the company.

Criteria Research has an ongoing partnership with Susan Bell Research. Suzanne Burdon and Susan Bell have had a creative and productive partnership on several projects over the past ten years.